Lean UX methodologies have quickly taken over the traditional waterfall and deliverables-based practices. Software designers and innovators are commonly using Lean UX practices for design as they have proven to be cost-effective, flexible, faster and customer-centric.
Usability is just one of many components that make up the user experience (UX), yet it is by far one of the most important pieces of the puzzle. UX designers often make the mistake of assuming that end-users have the same depth of knowledge about the product that they do, and as a result, users face obstacles and issues when interacting with it.
Releasing a product to the market without testing it or creating a sample of it is a huge risk to take. So often products which reach the market without successful prototyping experience expensive re-work and end up back on the design-process table.
Customer journey maps (CJM) have become a widely-used tool by user experience (UX) designers which enables them to gain a deeper understanding about the needs of their target users. As technology continues to evolve rapidly, 89% of companies are now competing mostly on the basis of customer experiences, according to a 2016 Gartner survey.
Design thinking has become one of the most used buzzwords in the design community in recent years as a growing number of leading tech companies embrace the concept as part of their approach to innovating, improving product development and reinventing the user experience (UX).
Journey-driven design has become an extremely important factor that impacts the user experience (UX), and few designers today would disagree with the notion that it is crucial to the quality of their work.
A great product is the result of a great design, but a great design follows only after a well-implemented UX design process. Thousands of ideas, apps and websites turn into success but rarely do they transform into actual revenue. Ever wondered why? Poor user research and UX design is the answer.
Investing in user experience (UX) is crucial for business today as the digital world becomes the main reference point for consumers looking for information, products and services. More and more companies are realizing the importance of UX design and its impact on user engagement and customer retention.
We humans need just a few seconds to determine the quality, worthiness and reliability of a product based on visuals we see only. The use of images has gained prominence in modern-day marketing and design and has shaped UX on a wide scale.
Have you ever come across a website or a mobile app which got you thinking, wow! Why is this page very crowded with images and text to the level that made you feel mentally exhausted while browsing it? This usually happens when designers do not give a lot of attention to a very important design element that is called Whitespace.