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Flat Web Design: A Sweeping Web Design Trend

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Web design was getting pretty crazy for a while. Web designers used to brag about their skills by adding stylistic elements such as shadows and gradients, flashy illustrations and animations to impress visitors.
Today most designers prefer going for the flat user interface (UI) design. This exciting trend was there a long time ago and it started to emerge in 2011, but today it’s almost everywhere, and renowned tech firms such as Microsoft and Apple has shifted to it.

The flat web design relies on a minimalistic UI design tactic that presents to the user a simplified 2D visuals that don’t use any stylistic elements, such as shadows and gradients. It focuses more on providing a streamlined, efficient and readable UI design to increase usability and focus more on content, making it one of a more functional design that eases the process of providing the user with a more delightful user experience (UX).

Why It’s Spreading All Over the Web

There are many features that increase the desirability of a flat web design when choosing a UI design approach, whether it’s a website or an app. The clean layouts used in this design makes it more conducive for responsive designs, providing a faster page load time and easy resizing. It’s structured layout and crisp visuals give a more mature design that makes navigation easier for the user.

The huge color palettes of the flat design provide a more exciting visual experience and the simplified graphics and icons that mimic real life items, make this design approach easier to understand from the user’s point of view.

The bold lines and figures add an architectural sense within a logical texture, and the textual style in addition to the abandonment of redundant flourishes and ornaments of design gives an intensified focus on the content.

Does That Make It a Flawless Design?

The wide use of flat web design doesn’t make it flawless. Even though most web designers are in love with this design style, some people criticize it and think that it sacrifices the user needs.

Users are accustomed to the usual signifiers of clickable elements, such as the blue underlines for linked elements, and 3D effects for buttons. Even if the user’s ability to determine clickability has evolved, that doesn’t mean that he is not in need of any visual clue to signify where he must click when navigating a website or an app. This point leads to the complication of the user’s ability to understand what is clickable and what is not, which might affect the usability of the website.

Add to this that the popularity of the flat design creates a lack of identity problem, since the more sites that use it, the more they all look alike.

Is That Enough to Make It Less Appealing for Designers

No, because the flat design lovers worked their ways to overcome the problem without compromising usability. They started to go for what they call a semi-flat design or flat 2.0. The flat 2.0 is a flat design that includes shadows, highlights, and layers to provide a sense of depth in the UI to ease the process of understanding the clickable elements.

Even if the flat design faces criticism, we can see that designers are not giving up on it. The maturity of this visual style will let it continue evolving, and whatever design trend comes to sweep the ground of web and app design, we still think that it is going to be inspired by the flat style.

Above the Fold: is it relevant to web design anymore?

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One of the most common myths that surround the perfect user experience of websites is that users are not willing to scroll. A lot of web designers try to crowd all details “above the fold” to avoid higher bounce rates, thinking that if the users didn’t find what they’re looking for the upper segment of the website, they are more likely to leave without bothering themselves to scroll down. Knowing your bounce rate and how to compare it to other websites is important if you properly want to optimize your page properly and take it to the maximum potential.

The Origin of the “Above the Fold” Term

The “above the fold” term is a term that was invented by newspapers printers referring to the physical upper half of the first page of the newspaper, which appears to the buyer when displaying them on newspaper racks. Back then, it was important to place a catchy headline and an important piece of content to increase sales profits.

Why It Was Supposed to Be “Above the Fold”

Applying the “the fold” concept while designing websites made sense in the 90’s when technology was not able to provide users the ability to comfortably scroll. That’s why the idea of placing all the important content in the upper part of the website was a must, because the users were not used to scroll, or simply they didn’t know that they had to, which led to them leaving without seeing the content below the fold.

Why “the Fold” Concept Is Not Valid Anymore

  • The “Fold” Doesn’t Exist Any More

Setting a figure to determine the physical size of the fold is nearly impossible. A digital products designer looked at the screen sizes of Android smartphones for six months and concluded from his observation that there are approximately 4000 different screen sizes.

Taking the variety of screen sizes of laptops, desktops, and tablets screens into consideration lead us to understand that “the fold” doesn’t exist anymore.

  • We Are Familiar with Scrolling

Technology has evolved and so have the consumption habit of users. Most users surf the web using their phones and tablets which make scrolling important. Back then, the existence of the scroll bar on the side of the screen was important to help the user figure that there is content further down the page.

Today, scroll bar availability became less important which made Apple rethink the UI for touchscreens when the iPhone was introduced., which ultimately resulted in removing scrollbars from Mac OS X, back in 2011.

  • Social Media Sites Are Full of Scrolling

Most of the users spend a huge part of their online time on social media sites, such as Facebook, Twitter, Instagram, and eBay. Those websites are based on scrolling, and without doing so the user experience becomes pointless.

4.     Research Says So

According to data analysis from Chartbeat, 66% of attention on a normal media page goes to the content located below the fold.

Market leader in customer experience analytics, ClickTale, conducted research that observed around 100,000 page views. The result, a whopping 76% of users preferred the scroll button, while 22% of them scrolled to the bottom of the page bottom regardless of its length.

Researchers at design agency Huge ran a series of tests to measure the scrolling behavior of users regardless of whether they were given a visual clue or not. The usability test revealed that half of smartphone users start scrolling within 10 seconds and 90% within 14 seconds.

All of these figures and statements prove that we should not stick to “the fold” anymore.

Scrolling is a completely natural act and it’s more comforting than clicking through multiple pages. That is why we shouldn’t limit ourselves with the “above the fold”. We still do have to think genuinely about making it look appealing to encourage users to scroll down.

Markup Your SEO with Schema Markup

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Schema markup is one of the most powerful SEO advancements available today. This smart tool works on providing users with more specified search results that can boost the ranking of your website on search engines results pages (SERP) to help you achieve the ground-breaking online presence your business needs.

Understanding The Schema Markup

It’s a collection of specific tags that can be added to HTML to markup web pages for the major search engines. It was invented to provide better and more detailed search results for users. Search engines rely on this markup to improve the display of SERPs. This semantic vocabulary that you put in your website tells search engines what your data means and not just what it says.

To simplify it, schema is more or less like a road sign along the side of a highway that tells the driver where exactly to go to arrive at their desired location.

When applying this tool to your website’s content, you will not need to learn a new programing language. Schema.org, the website of schema markup, is a form of inter-industry collaboration project that was conducted by Google, Bing and Yahoo.

This efficient tool is not only for websites, but it can also be used to enhance the ranking of TV, radio and video on SERPs.

How It Makes Your Content More Clickable

A search engine pulls data from the schema markup and generates what is called a rich snippet of information for the search engine results page. You can think of it as a library where all books are categorized to make it easier for you to know where exactly to look for your desired book. This is what schema does more efficient and relevantly regarding the search query.

Not all information has to use schema markup, but it is recommended that you mark up as much as you can to help the search engines understand your content and present it in the most useful ways for the users.

For example, when you search for IMDb the search results will look like this:

The schema markup told the search engine in this case to display the ratings, votes, and whether the app is free or not.

In search engines, published content is indexed instantly in Google SERP, but when using schema markup this process gets carried out more swiftly. The markup will tell the search engine exactly what your content means.

Why You Should Markup Your Content

The purpose is to pave the way for search engines to better determine whether your content is relevant to the user’s search queries or not – since it specifies the exact type of data you have on your website. This will ease the process of comparison with other pages that have similar data and help rank you higher.

There are hundreds of markup types: articles, products, local businesses listing, events, TV episodes and ratings, movies, book reviews, software applications, and restaurants.

According to Kissmetrics, websites using schema markup rank better than the ones who don’t. In the same time, one-third of Google’s search results include rich snippets, which contains schema markup.

 

Smarketing: Wrapping Up the Battle of Sales & Marketing

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Marketing and sales are the core stone of any business. Most of the time, they work closely with each other to accomplish revenue growth, and in most companies those two teams have a daily endless war.

According to Hubspot Academy, 87% of the words that marketing and sales teams use to describe each other are negative. Sales team criticizes the marketing team because they think that they do not generate enough quality leads and they see them as people who master arts and crafts, pure academics and irrelevant. In the other hand, marketers complain that the sales team is not doing a good job in working their leads and they think of their sales colleagues as simple-minded, incompetent and lazy individuals.

This war might result in having a dramatically negative effect on your revenues.

What Does Smarketing Do?

Smarketing aims for aligning the goals of your sales and marketing team through the implementation of a collaborative strategy to strengthen communication between them to have a solid partnership that will let you achieve more scalable goals to increase your revenues and promote harmony between the two battling teams.

Why Your Business Needs It

The TAS Group stated the companies which followed a smarketing plan generated 208% more revenue from marketing, improved retention rates by 37% and had 36% increase in sales win rates. Those companies also witnessed 10% more sales people on-quota in comparison with other companies, and became 67% better in closing deals.

Isn’t that encouraging enough to let you start smarketing it?

Introducing Smarketing In Your Business

Since this war occurs due to the way those teams view each other’s efforts, especially when it comes to lead generation quality, you should encourage both team members to work closely on daily basis. Letting marketers attend sales calls and meetings and help in closing deals when necessary, is a great example for that. This will lead to help both teams better understand the value of each lead generated by marketing efforts.

To create a better communication path try arranging weekly meetings where all marketing and sales teams’ members attend to review each other’s weekly deliverables and provide mutual overview on what they are up to help both teams stay tuned on what is coming next.

Don’t forget to let them celebrate their efforts and achievements as one group during these meetings to promote the sense of harmony and unity.

Let your sales and marketing team leaders have a monthly meeting where they sit together to analyze and discus their work results in depth and discus future plans. Let your sales executives give a monthly feedback on the quality of the leads that your marketers generate to enhance the quality of lead generation and improve your marketers understanding of the types of leads that they are more likely to close.

Remember to always remind your sales and marketing teams that they should be fighting the same battle rather than fighting each other. Smarket it now and let the two core stones of your revenue growth sync up today.

Identify Your “All-star” Clients with Customer Lifetime Value

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Your customers are your primary source of profit. They can make or break your business. Putting extra efforts towards the customers who are not your target audience might affect your profitability. To identify your all-star customers, who will bring you the highest return on investment, and how to maintain them, you must start calculating your Customer Lifetime Value (CLV).

CLV is the prediction of the total amount of revenues your business expects to get during its entire relationship with a customer. Calculating CLV guides your sales and marketing decision making and provides you with a powerful advantage over your competitors. Once you know your CLV you can use it to determine how much you can invest in sales and marketing to retain your existing customers and acquire new ones.

How to Calculate It

To calculate CLV you must take the average sale in your organization and multiply it by the average number of times that a customer repurchases from you in a given period, whether it’s in a month or a year. Then you multiply that figure by the average amount of time that a customer is active with you during their lifetime.

Let’s say that your average in your organization is a $100 and that your customer typically repurchases from you twice a year, that means on a yearly basis, a customer is worth $200 to you. Now on further inspection of your records, you might find that on average a customer hangs in there with you for about five years. When you multiply $200 a year times five years, the customer lifetime value sum will be $1000.

How It Boosts Your Business’s Profitability

Measuring CLV helps you guide your sales and marketing decision making in a way that will grow retention, reduce customer acquisition costs, encourage your current customers to spend a longer lifetime with your business, and help you determine who are your most valuable customers, and how you can successfully target this demographic for future sales.

The ability to identify your most valuable group of customers will help you dedicate more resources to serve them to make sure they will spend a longer lifetime with your business, which will increase your profitability, rather than spending time and effort to acquire customers whose lifetime value is not worth it.

How to Grow Your Customer Lifetime Value

Increasing your CLV relies on the happiness of your customer. The better your customer service and the more delightful the user experience you provide, the happier your customers will be and the longer they will stick around.

You must focus on encouraging your most valuable customers to do repeatedly bigger purchases, which can be achieved through implementing loyalty programs schemes. A customer who makes repeatable purchases are more profitable than the ones who make a single purchase, and the cost of retaining them is less than the cost of acquiring new ones. This is how you increase lifetime value.

According to 2016 customer loyalty statistics, 87% of customers said that they want loyalty programs, and 54% of them stated that they would purchase more to gain loyalty reward. Exclusive rewards, special offers, events for loyalty members only, will motivate customers to spend a longer lifetime with your business.

Having a loyalty program help customer engagement and increase customer lifetime for your business success.

Your Web Page Weight Shouldn’t Let Your User Wait

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We’re living in a fast-paced world where everything is so fast. When it comes to surfing websites, a web page size is an essential attribute for the success of your website. The more you minimize the size of a web page file, the quicker the page will load, and the longer your visitor will stay.

Site speed is determined by many factors such as the speed of the internet connection – 3G or 4G bandwidth on mobile phones. When we talk about the elements that define the speed of a website that web developer can control, it mostly relies on the size of the web page and things like images, javascript, graphic icons, fonts, and videos.

The Effects of Having an Overweight Web Page

An overweight web page affects your user’s happiness. Google revealed that they use the website speed as a criterion when ranking web pages in search results (SEO).

According to Kissmetrics customer analytics platform, 47% of online users suppose a web page will load in 2 seconds or less. Akamai Technologies, the American content delivery network (CDN), also stated in a study they conducted, that users left web pages when they encountered a delay that went beyond 2 seconds, every extra second of waiting after that resulted in a 7% reduction in conversions.

Financially, an e-commerce website that makes $100,000 per day, will lose $2.5 million yearly for every 1-second page delayed. Overweight web page will starve your business.

The Average Web Page Weight

According to statistics from HTTP Archive (httparchive.org), the average web page size in 2016 was 2232 KB.

Our creative lead at Netaq, who designed plenty of websites for renowned establishments such as Honda Middle East, said he does not share the same belief but would not mind implying the same methodology of average page weight that statistics and research suggests.  He also mentioned that site loading depends on the techniques used when developing and designing a website.

The business needs will determine the creative path of designing a website.

The Techniques of Controlling Web Page Weight

  • Image Optimization

Reducing page weight can be achieved by using many different techniques, but it is important first to begin optimizing the images since they account for the heaviest elements in a web page size.

Optimizing images can boost site speed. The fewer bytes a web page has to download while displayed, the less pressure you will put on your users’ bandwidth and the faster the browser will render meaningful content.

Find the ideal settings for your image through carefully analyzing it among many dimensions: format capabilities, content of encoded data, quality and pixel dimensions. Try to exclude additional image resources, make use of CSS3 effects where possible, implement web fonts rather than encoding text in images and your page will feel light.

  • Using the Lazy Load Plugins

The Lazy Load plugins help in boosting the performance of loading images in long web pages since it works on loading the images that are located in the user’s viewport, while images that are located outside the viewer’s viewport will load only when the user scrolls down. This will lessen the pressure the page size will add to the user’s bandwidth and will display the most valuable content only. This effective tool is highly used and recommended on image-heavy websites.

  • Creating a Black & White Version

Another useful technique of reducing a page weight is by creating two versions of the same image you ought to display, the first is black and white images and the other version is a high quality colored one. Depending on how slow the internet connection is, the black and white images will load first till the internet connection gets a little traction and loads up the high colored one.

This technique will allow your user to get to your website faster read the content he seeks faster to provide a better user experience and lower bounce rate.

  • Eliminate the Unnecessary Extra Weight

After you work on optimizing images, focus on eliminating unneeded scripts or frameworks, choose fonts that will load faster and you will be ready to go.

Anticipatory Design… Making The Decision On Your Behalf

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Anticipatory design

Sometimes having too many choices will not make our lives easier. The variety of selections will confuse you more because you already have enough options to decide on throughout your day. The same predicament can happen when you browse a website or an app.

Having too many choices can be overwhelming and time-consuming. But that’s where anticipatory design comes in. It provides us choices that should help ease our lives a little.

What Is an Anticipatory Design?

An anticipatory design knows what the user wants. Well, almost. It analyzes possible choices based on the user’s previous behavior by accessing data such as browsing history, purchases, search results, and site views, to make decisions and execution easier. It’s a harmonious ecosystem where decisions are made automatically with minimum user input.

Anticipatory design surrounded users a long time ago. Alert boxes, pop-ups, in-app notifications and many other elements that aim to avoid a certain user behavior in the future, or make a certain decision based on past behavior. Microsoft Office’s infamous Clippy is a good example. It worked on detecting the user’s intentions and responded with help.

Today’s anticipatory designs use machine learning algorithms and data technology to predict user’s behavior based on past searches, ratings, comments, and other online interactions, called proprietary recommendation engine like what Amazon has.

How It Improves the User Experience

The decision-making process is an overwhelming one when it comes to today’s busy life. If you stream your users with too many options some of them will leave and search for less stressful alternatives, and the ones who tend to stay will not be satisfied with the overall experience.

Anticipatory design reduces the cost of choice, simplifies the user interface and provides them with less distractive and conjectural online experiences to save their time and effort for other more important tasks, instead of repeating to do ordinary tasks again and again.

Google Now, for example, allows you to “focus on what matters” by solving issues before you even have to think about them. If there’s a restaurant reservation in your calendar, Google Now suggests travel time and great photo spots giving an enriching experience.

How It Blossoms Businesses

Simplifying your users’ decision-making process with anticipatory design will help them make faster decisions and have a pleasant user experience that is directed based on what they want from you thus enticing them to come for more.

Well-known companies such as Netflix and Amazon use this type of design. For example, when you go on Netflix it will suggest content for you based on what you have viewed earlier, on your watching habits, and the ratings you gave to the content you already watched. In this way, they will minimize choice range and direct the user attention, in addition to giving the user new opportunities to make choices by presenting new content.

This is how firms direct users to continue watching and shopping. They gather data, narrow choices, direct them, and make more money out of the anticipatory design elements.

Outsourcing Decision Making for Our Own Benefit

Anticipatory design is a form of an exchange of benefits. For users, it makes their lives more convenient by putting cutting-edge digital solutions at their service to allow them to dedicate more time for more important tasks rather than overwhelming us with the decision-making process. For businesses, it brings more profits by providing the user with a delightful and intuitive experience, directing them towards what suits them among your products and services for an easier, faster, amusing decision-making process.

User Experience: You Don’t Design it, You Design for It

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You Cant Design UX

The user experience term has become a fad many people use incorrectly today. Designers are having unrealistic expectations about how they can form it, forgetting that it doesn’t only rely on the design, but other aspects also.

It’s noticeable that when showcasing UX work, some digital solutions companies show their work by presenting site maps, wireframes and stuff that is more related to Information Architecture (IA). Using these materials to showcase UX work is not incorrect, but it underestimates what a UX is.

How Do We Perceive the UX Term?

According to understanding, scoping and defining user experience: a survey approach study, people have different perceptions of what a user experience really is. But they all still agree that it is highly related to communication between a computer and human and not based on the traditional Human and Computer Interaction (HCI), which measures task solution, final goals, and achievements only.

Can You Actually Design a UX?

Understanding what a user experience is, is the only solution to help designers get the right answer for this question. Marianna Obrist et al’s  interaction design professor at University of Sussex article  “Evaluating user-generated content creation across contexts and cultures” suggests that the UX is a result of certain factors such as fun, emotion, usability, motivation, co-experience, user involvement and user engagement.

It’s all based on the person’s emotions, expectations, and the situation he is using the product in. All of these aspects are not designable. Therefore we don’t design a UX, we design for it.

It is possible to have a good understanding of how your user will judge individual variables while using your product or service. The information architecture and user experience expert Peter Morville created the “Facets of User Experience” diagram to illustrate the aspects of user experience that requires the user’s judgment.

The model suggests that the user mainly focuses on judging if a product is useful, usable, desirable, findable, accessible, credible, and valuable.

Keeping those aspects in mind while designing a website or an app will help you to expect the user experience that your user aims for and design for it in the best way possible.

If it’s Not UX Design, Then What Is It?

Steve Jobs gave the perfect answer to this question when he was asked what he does as a UX designer, he said: “I play the orchestra.” The conductor doesn’t’ write the music sheet or play it. But he tends to bring out the best of it.

Another good example is a movie director. He doesn’t write the story, shoots the scenes, or recorded the sound. He takes it all directs it in a way that will provoke a certain feeling in the audience.

UX design requires collaborative team work too. The UX designers don’t produce anything tangible. For example, the User Interface (UI) designers create the interface. The copywriter produces the copy. The developers write the code, and so on until the product is made.

User designers don’t create the experience, but it can be molded and directed. A great director will bring out the best in a story, while a bad one can ruin it. The same goes for UX designers. They cannot fundamentally control every detail of the experience, but they can influence it, and direct it.

A Tip for User Experience Directors

When designing for a user experience, try to understand your user’s expectations deeply and then exceed it.

Kotlin… Providing A Better Developer Experience

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Kotlin

Having a delightful developer experience is as essential as the user experience itself when developing a mobile app. Having a programming language that allows you to edit codes easily and solve problems assures that your users will continue indulging in that great experience. Now programming developers are confident Kotlin’s the next big thing in the Android programming world, even though it was developed by a third party company (JetBrains) rather than Google themselves.

A lot of the Android supporters took their sheer enthusiasm into social media soon as Google announced Kotlin as the official first language for Android. Lots of them reacted to the news by saying things like “I’m almost crying right now” on Twitter.

You have safety, interoperability and code clarity, but how good is Kotlin?

How It Enhances the Developer’s Experience?

  • Say Bye Bye to Null Pointer

With Kotlin, there will be no more null pointer exceptions. This awesome language will help developers avoid this unsolved issue they face while using other languages such Java, because it’s type system doesn’t compile code that assigns to return null.

It helps developers to avoid errors. The compiler is specifically designed to auto-cast mistakes; in case you have checked a type as a right. Kotlin is an efficient language for developers with rich features that include built-in null checking, highly compatible with Java code, extension methods to add new functionalities to existing classes and much more.

  • Code Less & Develop Faster

Kotlin will allow developers to speed up their programming process. The coding process is 20% less compared to Java. A 50 lines code written in Java can be done with 2/3 lines in Kotlin. Such a feature will help in increasing the developer’s productivity levels and decrease the time and effort used to create the awesome apps they supply Android users with.

  • Learn It In Few Hours

Any app developer can learn to code with Kotlin in few hours, especially the ones who are used to code with Java and Scala, because Kotlin looks a lot like Scala, but it’s simpler than other programming languages. It has a clean and intuitive syntax that makes it easier to learn, and it eases debugging when writing codes.

  • Build a Bridge of compatibility

This new language offers greater compatibility with Java. This feature offers a great advantage for the developers. They can code a single project using both Java and Kotlin languages, in addition to the ability to use Kotlin’s features without having to edit any existing code in their current project or have to start a new project.

  • Use It for Free

Programmers can explore their development skills using this delightful programming language without having to pay for that since it is available for free.

Start With Kotlin To Have The Amusing Developer Experience

Kotlin was not announced as a first class programming language by Google for no reason. The features this excellent language has helped the developers to overcome the issues they used to face with other app development languages. Being able to create apps using a simpler, faster, and easier language will give the developer an enjoyable experience that will help him to focus more on giving the user the delightful user experience he deserves.

Do Programmers Die at the Age of 40?

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Developer At Age Of 40

Many programmers find that their employability starts to decline at the age of 35. Employers discharge them either because they are not keeping up with the latest technology, or because they are overqualified.

Facebook CEO Mark Zuckerberg, highlighted how young programmers are superior. An article that was published on TechCrunch technology website stated that companies prefer to hire younger programmers because they understand new technologies better than the older ones.

According to the founder of Simple Programmer and the life coach for software developers, John Sonmez, who is already above 35 years old, statistics show that most software developers are out of the field between the age of 35 and 40. But is it just a matter of age?

What Kills the Programmer after 35?

Even if statistics proved that programming has an age limit, we still can’t draw such a conclusion without looking at other reasons.

What puts an age limit in the programming field is not the age itself, it is the ability adapt and stay tuned to the latest technologies. If a programmer is not willing to keep an eye on the newest programming languages and latest updates, his career will end at a certain age, maybe before he even reaches 40.

Is Programming a Dead-end Job?

Programming is the most extreme among those professions when it comes to having to keep up with new technologies and frameworks and grow in the field. Programmers shouldn’t think of their career in such a way. They must overcome this idea by staying learning all the new technologies and programming languages.

By the time a programmer reaches 40, they must be afraid. They must become a better programmer than those who recently graduated because in addition to their skills and knowledge about the latest technologies they will also have the experience that will help them in leading huge projects.

Are There Any Survivors in This Field?

Rob Fletcher, a senior software engineer at Netflix, joined Netflix at 42. Now, he’s 45 years old.
“I write code every day. My current favorite language is Kotlin. I’d like to learn more Go. I regularly use Java, Scala, and Groovy. I learn new things all the time,” he said.

His love for Kotlin tells us why he got a chance in the field after 40 because he is eager to learn all the new.

Another great example is Ebbe Kristensen, a 62 years old senior software designer at Prevan IT solutions company. He applied for his current job and got it when he was 58.

Any job can be classified as a dead-end job if you don’t keep on learning new skills and practice. If you want to grow and last longer in your field of interest, all you have to do is to learn how to adapt and stay abreast of the latest technologies while increasing your knowledge.

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