It’s one thing to build a beautiful website that captures the attention of visitors, but designing UX elements that actually keep users engaged and interested is a whole other story. The key to getting this right is to understanding your customers, what they are looking for, and what specific needs they may have which you will need to cater to.
Use visuals that make a great first impression
The header of any website is the first thing that users will see, so it is absolutely crucial that it provides them with the most valuable information which they can understand by scanning over it in a few seconds. Headers include design elements that are included in the navigation menu, which should be simple and allow users to instantly access the information, services, or products they are looking for.
Netflix is a great example of a company that has optimized its website, mobile and TV apps to offer superb visual experience and functionality to its customers. Upon logging on to Netflix.com, you can instantly see the wide range of popular TV series that are on offer, while you can get a one-month trial or learn all about the service plans by making one simple click. The website’s navigation menu and scrolling features are simple to follow and capture the attention of users, while they also offer them suggestions based on the content they have watched in the past.
Remember the rules of scrolling
Although scrolling has become second nature to users as soon as they visit websites, it is important to remember that the visuals and content presented at the top of the page will determine how far down they will want to scroll. Make sure that everything above the fold is interesting and simple, offering the best introduction to your website or business. This content could be a set of relevant facts, or attractive imagery that represents what your brand is all about.
Make your website accessible to all
Considering the fact that nearly one in five people in the world have a disability, it should be understood that websites that do not include built-in features and tools to cater to special needs are missing out on a huge market opportunity. Designing for accessibility will require a lot of forethought at the very beginning of the design process.
Keeping this diverse group of potential users in mind, there are several needs which should be factored in to UX design for websites such as the visuals, motor/mobility, auditory, seizures, and learning disabilities. This can be as simple as choosing colors that will work for color-blind people, offering captions for the hearing impaired, and focusing on readable content that is easy to understand for someone with dyslexia or any other learning disability.
Use customer feedback to your advantage
In today’s social-media driven world, people like having their voice heard, so why not give them a platform on your website to do just that? Asking your regular visitors to share their suggestions and feedback can offer valuable insights for the company and UX design on what elements they need to be focusing on next. A good suggestions page or tool should have the option for users to provide solicited and unsolicited feedback. This could be an exit survey or a simple feedback button.
Some companies have seen incredible results when making an effort to listen to their users and customers. ESPN.com saw its revenue jump 35 percent after it made changes to its website that were based on user suggestions. Very often, users are the first ones that discover a website error or bug. Providing a simple channel where they can communicate such issues can make a huge difference to the quality of the user experience.
Tying it all together
A great user experience will need to draw in visitors in a way that keeps them engaged and interested to learn more about what you have to offer. Adopting the best practices mentioned above will help you accomplish this by aligning the design with the preferences of your users in a way that will gain their interest, which will ultimately help you gain a competitive edge.
Know more about how we design for an ultimately joyful user experience by clicking here