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Journey-driven design has become an extremely important factor that impacts the user experience (UX), and few designers today would disagree with the notion that it is crucial to the quality of their work. Yet, often the case, UX designers lose focus on who they are designing for and tend...
UX design
A great product is the result of a great design, but a great design follows only after a well-implemented UX design process. Thousands of ideas, apps and websites turn into success but rarely do they transform into actual revenue. Ever wondered why? Poor user research and UX design is...
UX design
Investing in user experience (UX) is crucial for business today as the digital world becomes the main reference point for consumers looking for information, products and services. More and more companies are realizing the importance of UX design and its impact on user engagement and customer retention. While having...
UX design
We humans need just a few seconds to determine the quality, worthiness and reliability of a product based on visuals we see only. The use of images has gained prominence in modern-day marketing and design and has shaped UX on a wide scale. Several studies have been conducted among...
whitespace
Have you ever come across a website or a mobile app which got you thinking, wow! Why is this page very crowded with images and text to the level that made you feel mentally exhausted while browsing it? This usually happens when designers do not give a lot of...
UX design
Making sense of the behavioral patterns of your users can be complicated. Human behavior is sometimes predictable, but at other times it is very difficult to anticipate a specific action or reaction from users. However, there are important psychological facts and facets that UX designers should consider if they...
UX design
Designing a great user experience (UX) for websites involves a wide variety of components and elements that all add something valuable for visitors. In order to do this, UX designers must anticipate the needs of users and potential customers and factor these requirements into the navigation, website responsiveness and...
It is widely known among designers just how important user experience (UX) is in the digital world. Websites and mobile apps are no longer just an online representation of a company and its brand, but rather effective customer engagement tools that drive traffic and business, which require great UX...
Though visual design steals most of the limelight, user experience is equally important. Even when you have a beautiful website or an application, it won’t help if your users don’t know how to interact with them or don’t have fun during such interactions. By understanding and meeting the users’...
Usability is one of the most common terms used when describing the user experience (UX) of apps and websites today. Although it's an integral part of UX design, usability is just one of the factors that determine the success of a product after its launch. Today, the concept of UX...

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