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Usability is one of the most common terms used when describing the user experience (UX) of apps and websites today. Although an integral part of UX design, usability is just one of the factors that determine the success of a product after its launch. Today, the concept of UX has...
There are currently more than 3.5 billion Internet users in the world, while around a third of the global population owns a Smartphone, according to recent figures released by Statista. The worldwide shift to digital devices has led to an ever-increasing number of mobile applications and web pages that...
User interface (UI) and user experience (UX) are some of the most commonly misused terms when it comes to describing design work for websites and mobile applications. Even professional working within the IT industry tend to get confused about the actual components and elements that fall under UI and...
User interface (UI) and user experience (UX) are two common tech terms that tend to be used interchangeably when describing people’s interaction with devices, such as Smartphones, mobile applications, website and tablets. When recruiting, some companies often use “UI/UX Designer” as a job title, which is quite misleading considering...
UX design is a complicated and technical line of work which involves so many components and elements. If you ask various UX designers to explain what tasks their roles entail, you may get a wide variety of responses ranging from research to content strategy to business analysis. A UX designer...
Adobe Photoshop, the go-to-tool for image editing and web design, has dominated the design world for decades. Although a number of more cost effective alternatives have surfaced in recent years, it appears that one tool in particular – Sketch - has struck a chord with many emerging designers, as...
Ever wonder what your customer really wants or desires? What is it that they look for in a product or service? Ever thought why thousands of products enter the market every year but fail miserably? It all boils down to design. Unfortunately, many companies ignore the need for proactive...
One of the most common myths that surround the perfect user experience of websites is that users are not willing to scroll. A lot of web designers try to crowd all details “above the fold” to avoid higher bounce rates, thinking that if the users didn’t find what they’re...
You Cant Design UX
The user experience term has become a fad many people use incorrectly today. Designers are having unrealistic expectations about how they can form it, forgetting that it doesn’t only rely on the design, but other aspects also. It’s noticeable that when showcasing UX work, some digital solutions companies show their...

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